HEINEKEN’s latest innovation, Heineken® 0.0, is a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste – and only 69 calories per 33cl bottle. The brand’s iconic green label has been turned blue – the colour associated with the alcohol free category.
Heineken’s® Master Brewers created the new zero-alcohol beer using only natural ingredients, resulting in a beer brewed for beer lovers, by beer lovers. Willem van Waesberghe, Global Craft and Brew Master at HEINEKEN, said; “Removing alcohol from regular 5% Heineken® would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer. Heineken® 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and a soft malty body.”