You used to have to work at Jack Daniel's Lynchburg, Tennessee, distillery to know how the world's best-selling American whiskey tasted straight from the barrel. Now, drinkers everywhere can sample what only a small coterie of tasters have previously ever experienced.
Jack Daniel's will bring to a store near you its first-ever cask-strength whiskey: Jack Daniel's Single Barrel Barrel Proof. That's not a typo. The repetition in the name is because this new member of the company's Single Barrel Collection is offered at barrel proof. The straight-from-the-barrel experience means that it comes without dilution and at variable strength, starting at 125 proof and going all the way up to a scorching 140 proof. By comparison, standard Jack Daniel's (black label) comes in at 80 proof and the regular Single Barrel strength is set at 94.