When Jacob Beam cooked up his first batch of bourbon back in 1795, debts were settled with duels. The American Dream was still taking shape. And you added more horsepower by, well, adding another horse.

A lot has changed over the past 213 years. But here at Jim Beam«, weÆre proud to say that things have remained more or less the same. WeÆve spent all that time painstakingly and passionately perfecting Kentucky Straight Bourbon Whiskey. WeÆre proud that the worldÆs finest bourbon is still made by the same family, pretty much the same way. ThatÆs how itÆs been for seven generations.

Which is not to say weÆre stuck in the past. WeÆve added to JacobÆs first creationùnow known as Jim Beam Bourbonùby crafting a whole family of bourbons. Some are aged longer to add a little more character and complexity. One of our bourbons is filtered through charcoal for a more rounded and mature taste. Another offers a spicy rye flavor. And a few are made in small batches, the way bourbon used to be made. They can be light and delicate. Creamy and elegant. Smooth. Balanced. Chewy. Crisp. In fact, weÆre convinced thereÆs a bourbon for everyone.